All Audience Filter Options

Our filter options are extensive, so you can choose a single condition or combine up to ## conditions with positive and negative relationships to target the right members for each of your campaigns.

In this article, you'll find all the audience filter criteria available to you. For more information about filters, check out our Common Audience Filter Combinations articles, too.

For each filter condition we show here, you'll find a short description of what it controls, and a table that displays all of the options in the drop-down menus. In most cases, there are only three choices to make, but for some condition types, a fourth drop-down menu will appear.

Things to Know

Day filters are calculated based on the Universal Time Coordinated (UTC) timezone and include the current day when the audience is gathered. It's important to note that UTC days may start and end earlier than your local timezone. When setting up campaigns, consider how this impacts your filter criteria and scheduling.
If you schedule a campaign for the afternoon (like 5pm Pacific or later), it could result in members falling into the following UTC day. For example, if you schedule a campaign for 10am PST on August 7th with an audience filter of within 7 days, it will include members who meet the condition from August 1st to August 7th.
However, if you schedule a campaign for 6pm PST on August 7th (which is August 8th, 1:00 UTC), it will include members who meet the condition from August 2nd to August 8th PST.
An alternative approach is to use hours instead of days when configuring your filters.

Age

Filters members based on their age.

Operators	Actions
is is not is greater than is less than	Choose a value input.

Examples

Members who are 20 years old
Members who are not 18 years old
Members who are greater than 18 years old
Members who are less than 50 years old.

Anniversary Date

Filters members who has a family member’s birthday which falls exactly in a set number of days.

Operators	Actions
is in exactly (days)	Enter day value input.

Members with any family member whose birthday is in exactly 30 days.

Average Ticket

Filters members based on their average ticket, which is calculated by dividing the combined order subtotals by the number of orders within a set time period.

Operators	Actions	Options
is is not is greater than is less than	Choose a dollar value input.	between [start date] and [end date] within last [# of days] within last [# of hours]

Examples

Members whose average ticket is $10 between August 1st, 2025 and August 8th, 2025 (between is not inclusive of the start and end dates).
Members whose average ticket is not $10 within the last 7 days.
Members whose average ticket is greater than $10 not within the last (i.e. before the last) 7 days.
Members whose average ticket is less than $10 within the last 24 hours.

Birthday

Filters members based on their birthday details.

Operators	Actions
is blank is not blank month is is mm/dd is in exactly [# of days]	Choose month, enter date or enter value input.

Examples

Members whose birthday preference is blank.
Members whose birthday preference is not blank.
Members whose birthday is in January.
Members whose birthday is on the exact date August 1.
Members whose birthday is in exactly 7 days.
When a member’s birthday is in 7 days, this means 7 days prior to a member’s birthday they will enter the audience). Note: days are calculated based on UTC timezone. Keep in mind, days end earlier in North America depending on your timezone. If you plan to run a same-day campaign to issue an offer to members with their birthday today (i.e. is in 0 days), the campaign should start no later than 4:00pm PST (00:00 UTC the following day). Otherwise, the campaign will inadvertently target birthdays that fall on the next day.

Brand Join Date

Filter members based on the date they first joined your program.

Operators	Actions
between [start date] and [end date] is on fixed date [mm/dd/yyyy] is after fixed date [mm/dd/yyy] is before fixed date [mm/dd/yyyy] is in exactly [# of days] is not on fixed date [mm/dd/yyyy] not within last [# of days] within last [# of days] within last [# of hours]	Choose dates or enter value input.

Examples

Members who joined your brand’s program between August 1, 2025 and September 1, 2025.
Members who joined your brand’s program on August 1, 2025.
Members who joined your brand’s program after August 1, 2025.
Members who joined your brand’s program before August 8, 2025.
Members whose join date is in exactly 7 days.
When a member’s join date is in 7 days, this means 7 days prior to a member’s join day they will enter the audience). Note: days are calculated based on UTC timezone. Keep in mind, days end earlier in North America depending on your timezone. If you plan to run a same-day campaign to issue an offer to members with their join day today (i.e. is in 0 days), the campaign should start no later than 4:00pm PST (00:00 UTC the following day). Otherwise, the campaign will inadvertently target join days that fall on the next day.
Members who joined your brand’s program before the last 7 days (i.e. not within last 7 days).
Members who joined your brand’s program within the last 7 days.

Brand Registration Date

Filters members based on the date they became a registered member with your program. For example, if a member joined as a starter on August 1, 2025, and completed their account on August 8, 2025, their registration date is August 8, 2025.

Operators	Actions
between [start date] and [end date] is on fixed date [mm/dd/yyyy] is after fixed date [mm/dd/yyy] is before fixed date [mm/dd/yyyy] is not on fixed date [mm/dd/yyyy] not within last [# of days] not within last [# of hours] within last [# of days] within last [# of hours]	Choose dates or enter value input.

Examples

Your program’s members who registered their account between August 1, 2025 and September 1, 2025.
Your program’s who registered their account on August 1, 2025.
Your program’s members who registered their account after August 1, 2025.
Your program’s members who registered their account before August 8, 2025.
Your program’s members who registered their account before the last 7 days (i.e. not within last 7 days).
Your program’s members who registered their account within the last 7 days.

Email Opt-in Status

Filters members based on their email subscription status.

Operators	Actions
is is not	Choose subsctipion status of “True” for subscribed to Email, or “False” for not subscribed to Email.

Examples

Members who are subscribed to Email.
Members who are not subscribed to Email.

Favorite Store

Filters members based on their favorite store preference.

Operators	Actions
is is not	Choose or upload the favorite store preference(s).

Examples

Members whose favorite store is the San Francisco location.
Members whose favorite store is not one of the locations: San Francisco, Daly City or Palo Alto.

First Visit

Filters members based on when their first visit was made. A first visit is most commonly the first purchase made by a member with your brand. In some cases, this can also be a customer who joins your program through an in-store device without making a purchase.

Operators	Actions
is on fixed date [mm/dd/yyyy] is after fixed date [mm/dd/yyyy] is before fixed date [mm/dd/yyyy] not within last [# of days] within last [# of days]	Choose dates or enter value input.

Example

Members who made their first visit on August 1, 2025.
Members who made their first visit after August 8, 2025.
Members who made their first visit before August 1, 2025.
Members whose first visit was not within the last 7 days.
Members whose first visit was in the last 24 hours.

Gender

Filter members by their gender.

Operators	Actions
is is not	Choose the gender preference of male, female, or undefined.

Example

Members who identify as male.
Members who do not identify as female.

Loyalty Status

Filters members by their loyalty status of Starter or Registered. A starter member is an entry-level member who has not completed their profile. A registered member has completed their registration process by providing the minimum of their phone, email, password and has verified their email account.

Operators	Actions
is is not	Choose the loyalty status of Starter or Registered.

Example

Members whose loyalty statys is Starter.
Members whose loyalty status is not Registered.

Message Received

Filters members based on whether they received a specific email, SMS, or prompt campaign.
Note: this filter only applies to campaigns and does not apply to notifications.

Options	Operators	Actions
Choose the specific message.	is after fixed date [mm/dd/yyyy] is before fixed date [mm/dd/yyyy] not within last [# of days] within last [# of days] within last [# of hours] is true	Choose dates or enter value input.

Example

Members who received the “Secret Menu SMS Blast” after August 1, 2025.
Members who received the “Secret Menu SMS Blast” before August 1, 2025.
Members who did not receive the “Secret Menu SMS Blast” within the last 7 days.
Members who received the “Secret Menu SMS Blast” within the last 7 days.
Members who received the “Secret Menu SMS Blast” within the last 24 hours.
Members who received the “Secret Menu SMS Blast”.

Offer Activity

Offer data is available in the filter options, so you can identify members who earned, used, did not use, or expired a specific offer in a time period. When a member has multiple of the specified offer in their balance, all of the offers will be taken into consideration in the filter.

Note: Purchase Item, Purchase Total, Registration points campaigns will not appear in the offer options.

Parameters	Options	Operators	Actions
Offer earned	Choose the specific offer.	is after fixed date [mm/dd/yyyy] is before fixed date [mm/dd/yyyy] not within last [# of days] within last [# of days] within last [# of hours] is true	Choose dates or enter value input.
Offer used	Choose the specific offer.	is after fixed date [mm/dd/yyyy] is before fixed date [mm/dd/yyyy] not within last [# of days] not within last [# of hours] within last [# of days] is true	Choose dates or enter value input.
Offer not earned	Choose the specific offer.	is true within last [# of days]	Enter day value input.
Offer not used	Choose the specific offer.	is after fixed date [mm/dd/yyyy] is before fixed date [mm/dd/yyyy] within last [# of days]	Choose dates or enter value input.
Offer expiry	Choose the specific offer.	is after fixed date [mm/dd/yyyy] is before fixed date [mm/dd/yyyy] is blank is in [# of days] is not blank within last [# of days] is true is within [# of days]	Choose dates or enter value input.

Examples

Members who earned a $5 off offer after August 1, 2025.
Members whose $5 off expiry date is within 7 days from today.
Members who use their Welcome offer within the last 48 hours.
Members who did not use their BOGO offer yesterday (i.e. within last 1 day).
There may be other members who also did not use their offer on other days, this will specifically identify the ones who did not use their offer yesterday.
Members who earned a Free Cookie offer over 24 hours ago (i.e. not within the last 24 hours).

Opt-in Status

Filters member’s based on whether they are subscribed to Email, SMS or both.

Operators	Actions
is	Subscription status is “True”.

Example

Members who are subscribed to either receive marketing via email, SMS, or both.

Points Balance

Filters members based on their available points balance at the time the audience is applied. This excludes points that have already convereted or been used towards offers.

Operators	Actions
between [#-#] point range is [#] points is greater than [#] points is less than [#] points is not [#] points	Choose the point input value.

Example

Members whose current point balance is 39-50 points (i.e. Members who have 40-49 points in their account).
Members whose current point balance is 10 points.
Members whose current point balance is greater than 10 points.
Members whose current point balance is greater than 20 points.
Members whose current point balance is not 10 points.

Spend

Filters members by the combined subtotals they’ve spent within a time period.

Operators	Actions	Options
is is greater than is less than is not	Choose the dollar input value.	between [start date] and [end date] not within last [# of days] within last [# of days]

Example

Members whose spend is $1000 between Jan 1, 2025 and Jan 1, 2024.
Members whose spend is greater than $50 within the last 10 days
Members whose spend is less than $100 within the last 48 hours
Members whose spend is greater than $1000 not within the last 24 hours.

Text Opt-in Status

Filters members based on whether they are subscribed to your text marketing.

Operators	Actions
is is not	Choose subsctipion status of “True” for subscribed to your text marketing, or “False” for not subscribed to your text marketing.

Examples

Members who are subscribed to receive text messages from your brand.
Members who are not subscribed to receive text messages from your brand.

Visits

Filters members based on their total number of visits within a specified timeframe.

Operators	Actions	Options
is is greater than is less than is not	Choose the visit count.	between [start date] and [end date] not within last [# of days] within last [# of days] within last [# of hours]

Example

Members whose visit count is 2 beteen the dates of August 1, 2025 and August 8, 2025.
Members whose visit count is not 1 within the last 48 hours.
Members whose visit count is greater than 1 within last 7 days (i.e. member has visit count of 2 or more)
Members whose visit count is less than 10 within the last 7 days (i.e. member has visit count of 9)