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Apply Offer to Lowest Value Item

When enabled, Apply Offer to Lowest Value Item evaluates all qualified items in the cart and applies the discount to the lowest-valued qualifier.

When disabled, the discount is applied to the highest-valued qualifier item.

The following offer example provide a side-by-side comparison of how discounts are applied to an order with Apply Offer to Lowest Value Item enabled or disabled, highlighting how the calculation differs.

The qualifier items is all Smoothies.

ENABLED Apply Offer to Lowest Value Item

Strawberry Smoothie

$8.00

Green Smoothie

$6.00

Subtotal

$14.00

Discount

$6.00

Total

$8.00

  • The Green Smoothie is the lowest-valued qualifier item at $6.00.

DISABLED Apply Offer to Lowest Value Item

Strawberry Smoothie

$8.00

Green Smoothie

$6.00

Subtotal

$14.00

Discount

$8.00

Total

$6.00

  • The Strawberry Smoothie is the highest-valued qualifier item at $8.00.

Things to Know

  • Apply Offer to Lowest Value Item is supported in most offer types. However, in the Discount ( $ ), Discount ( % ), and Multiply Points the offer configuration must also require an item-level qualifier to be applicable.

    • Multiply Points offers must be configured to earn points based on the qualifier items (i.e. the offer setting of “Earn Points” is “On every qualifying item”).

    • Discount ( $ ) and Discount ( % ) qualifying rule must be configured to “Item”.

  • Apply Offer to Lowest Value Item is not supported in:

    • Purchase Total campaigns

    • Purchase Item campaigns with the Bonus Type “Multiply Points” or “Add Points”

    • Offer types with the “Qualifying Rule” set to “Basket”

    • The “Add Points” offer type


Enable/Disable Apply Offer to Lowest Value Item

  1. Go to Campaigns / Create.

  2. Select your Automation.

  3. Select the Offer Action.
    In the Purchase Items campaign automation, you must select “Bonus Type” as “Offer”.

  4. Enter your campaign details and in the Advanced Setting turn on/off the Apply Offer to Lowest Value Item setting.

    In offer type Multiply Points ensure the offer setting of “Earn Points” must be “On every qualifying item” to apply this option. In offer types Discount ( $ ) and Discount ( % ), the “Qualifying Rule” must be set to “Item”.

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