Spendgo Offers
Spendgo Offers enables brands of any size to engage their customers with personalized rewards they really want. Our best-in-class customer experience is backed by an impressive 92% utilization rate among our members. With seamless integrations across various touchpoints, including point-of-sale (POS) systems, e-commerce platforms, email, sms, mobile apps, curbside pick-up, table service, and more, we ensure customers can earn and redeem rewards at every touchpoint.
In this article, you will learn the basics of Spendgo Offers and how you can use them to engage members.
Things to Know
Some 3rd-party POS integrations require a discount code to be mapped to the offer for it to be redeemed. Please see your 3rd-party provider guides for requirements.
Whether you're clearing inventory, upselling, rewarding your most loyal Members, or pursuing other objectives, when you create an offer in Spendgo, you have the flexibility to design offers that align with your various business goals. To create an offer, you’ll typically begin with selecting an Automation trigger; this defines the specific event or condition that will make the offer available to your audience.
Automation Options
Automations specify the event or condition that triggers the campaign action of sending an offer. Here are the different automations available in Spendgo’s campaign builder.
Birthday
Send an offer annually on or before your Member’s birthdate.Date & Time
Schedule a one-time send of an offer on a fixed date and time.Next Visit
Send an offer to any Member’s who makes their next visit within the campaign period.Point Threshold
Specify a point threshold a Member must reach in order to use the offer.Purchase Items
Send offers based on the qualifying items in a Member’s purchase.Purchase Total
Send points offers based on your Member’s purchase amount.Recurring
Schedule the send of a repeat offer on a set interval.Registration
Send an offer when a Member becomes a registered member with your brand’s program.
Notes: a Member can be a registered Spendgo member prior to joining your brand’s program. All they need to do is use their Spendgo login to join your program and for a their Registration Offer to become available to them.Visit Threshold
Send an offer based on their different visit thresholds (e.g. on their 2nd visit).
Offer Type Options
Some Automations may not have all the offer types. To find out what offer types are available per campaign automation, check out each of the offer types pages for more details.
Add Points
An Add Points offer allows you to give out set number of points.BOGO
A BOGO is a buy one, get one item free.Dollar Discount ( $ )
A fixed discount is a set value to be discounted from a Member’s purchase.Free Item
A free item allows you gift an item.Multiply Points
Multiply points is an offer that multiplies the points earned on a Member’s purchase.Percentage Discount ( % )
Percent Discount is a set percentage discounted from a Member’s purchase.Price Adjustment
Price Adjustment is an offer which adjusts price of items item.
Create an Offer Campaign
Navigate to Campaigns / Create.
Choose your Automation and click Next Step.
Choose the Offer action.
Notes: some automation will automatically navigate you to the offer setup when no other action options are available.Choose your Offer Type.
Define your offer parameters and click Next Step.
See Offer Configuration Options for details on how to configure your offers.
Notes: the campaign builder will determine for you which fields are required and options for your offer type selection. Enter all required fields displayed.Set your target audience.
Notes: the audience step is only relevant for Date & Time and Recurring automation types. All other automation types are triggered based on when the member meets the event criteria.To target all members, leave the audience Segment OFF.
To target a specific audience, turn Segment ON. Select an existing audience or create a new audience within the builder.
Click Next Step.
Enter a unique Campaign Name for your internal reference.
Schedule your campaign Start Date and time.
(Optional) Schedule your campaign End Date and time. If this is not defined, you campaign will be ongoing with no end date.
Review your campaign details and click on Schedule to create your new campaign.