Buy One, Get One (BOGO) Offer

Buy One, Get One (BOGO) is a buy one product at full price, get a second one free.

Examples

Here are some examples of how you can use BOGO offers to drive your business goals.

• Buy one item, get one of the same items free
  Stimulate higher sales volumes by enticing members to purchase more than they initially intended.

• Buy one item, get a second different item free
  Stimulate higher sales and get members to try new inventory.

Things to Know

• The default setting is to discount the lowest valued item in the purchase. For example, if you have one $10 item and one $8 item, the $8 item will be discounted. You can configure this to be the highest valued qualifying item by turning off the Make Offer Lowest Value setting.

  

• The value of the discount is based only on the price of the parent item. If there are priced modifiers that are not rolled-up into the price of the parent item, they will not be calculated as part of the discount. For example, if you have one $10 item and one $6 item with a $2 modifier, the total discount will be $6.

• A BOGO offer requires at least one Item Group to be configured. You can use the same item group for both the Qualifying Item Group and Reward Item Group in your offer configuration. In this case, the member must have at least 2 of the items from the group in their cart for the offer to be redeemed. If the Qualifying and Reward Item Groups are different, then the member is required to have at least 1 item from each group in their cart to redeem the offer.

• Your Item Group file must be formatted with the proper format for the offer to work properly. Learn to format your item group.

Format Your Item Group

Formatting Rules

Download the sample item group for reference.

• Headers should always be present in row 1.

• The item name (item_name) is required and must be exactly as they will appear in the receipts or how it will be passed through your 3rd-party point-of-sale (POS) or e-commerce integration.

• The quantity (quantity) value is always “1”. If the quantity value is left empty, the value will be defaulted to “1”.

• The adjusted cost (adjusted_cost) must be left blank

Create a BOGO Offer

1. Navigate to Campaigns / Create.

2. Choose your Automation and click Next Step.

   

3. Choose the Offer action.
   Notes: some automation will automatically navigate you to the offer setup when no other action options are available.

   

4. Choose BOGO as your Offer Type.

   

5. Define your offer parameters.
   See Offer Configuration Options for details on how to configure your offers.
   Notes: the campaign builder will determine for you which fields are required and options for your offer type selection. Enter all required fields displayed.

   1. When asked to select your Qualifying Items Group, select your prepared item group which includes the item they must purchase as their first item.

   2. When asked to select your Rewards Items Group, select your prepared item group which includes the item they must have in their cart to redeem as the second free item.

6. Click Next Step.

7. Set your target audience.
   Notes: the audience step is only relevant for Date & Time and Recurring automation types. All other automation types are triggered based on when the member meets the event criteria.

   1. To target all members, leave the audience Segment OFF.

      

   2. To target a specific audience, turn Segment ON. Select an existing audience or create a new audience within the builder.

      

8. Click Next Step.

9. Enter a unique Campaign Name for your internal reference.

   

10. Schedule your campaign Start Date and time.

11. 

    (Optional) Schedule your campaign End Date and time. If this is not defined, you campaign will be ongoing with no end date.

    

12. Review your campaign details and click on Schedule to create your new campaign.