Price Adjustment Offer

Use a Price Adjustment offer to temporarily discount specific items for your members. For example, give members the a limited time offer to purchase your regularly priced $8 Sandwich for only $5.

Examples

Here are some examples of how you can use Price Adjustment offers to drive your business goals.

• $5 Sandwich happy hour
  Temporarily reduce the price of select items for a few hours or days to create a sense of urgency.

• Membership menu prices
  Offer lower prices exclusively to members of your loyalty program.

• Black Friday prices on select items
  Adjust prices for seasonal or holiday promotions.

Things to Know

• The discount value is the difference between what the item would usually cost and the lower price it's being offered for during the promotion. It's the amount that members save when they take advantage of the discount. For example, if the item is $8 and the discounted price is $5. The discount value will be $3.00 and will appear in their receipt details.

• The price adjustment will always apply to all the items in the order which match the redemption item group unless you define a Maximum Applications Per Purchase.

• A Price Adjustment offer requires an Item Group to be configured. Your Item Group file must be formatted with the proper price adjustment format for the offer to work properly. Learn to format your price adjustment item group.

Format a Price Adjustment Item Group

Formatting Rules

Download the sample item group for reference.

• Headers should always be present in row 1.

• The item name (item_name) is required and must be exactly as they will appear in the receipts or how it will be passed through your 3rd-party point-of-sale (POS) or e-commerce integration.

• The quantity (quantity) value is always “1”. If the quantity value is left empty, the value will be defaulted to “1”.

• The adjusted cost (adjusted_cost) is required and should be the lowered price of the item. For example, if the special price is $5, the value entered should be “5”.

Create a Price Adjustment Offer

1. Navigate to Campaigns / Create.

2. Choose your Automation and click Next Step.

   

3. Choose the Offer action.
   Notes: some automation will automatically navigate you to the offer setup when no other action options are available.

   

4. Choose Price Adjustment as your Offer Type.

   

5. Define your offer parameters.
   See Offer Configuration Options for details on how to configure your offers.
   Notes: the campaign builder will determine for you which fields are required and options for your offer type selection. Enter all required fields displayed.

   1. When asked to select your Qualifying Items Group, select your prepared item group with the adjusted_cost values.

      

6. Click Next Step.

7. Set your target audience.
   Notes: the audience step is only relevant for Date & Time and Recurring automation types. All other automation types are triggered based on when the member meets the event criteria.

   1. To target all members, leave the audience Segment OFF.

      

   2. To target a specific audience, turn Segment ON. Select an existing audience or create a new audience within the builder.

      

8. Click Next Step.

9. Enter a unique Campaign Name for your internal reference.

   

10. Schedule your campaign Start Date and time.

11. 

    (Optional) Schedule your campaign End Date and time. If this is not defined, you campaign will be ongoing with no end date.

    

12. Review your campaign details and click on Schedule to create your new campaign.