Rewards/Offers Insights
The Rewards/Offers page offers valuable insights into the performance of your various offers, empowering you to pinpoint top-performing initiatives and refine your promotional strategies for maximum effectiveness.
Things to Know
You must have Admin or Marketing Manager role permissions to view Rewards/Offers Insights.
You must first apply the required filters to view your results. The minimum required Rewards/Offers Insights filters are Month and at least 1 store location.
1. Filter Your Results
In the Overview page, the filter options are:
Month: Default month is set to the current month. You may select any month in the past, dating back to the start of your program. Any purchase, visit, or member event data will be filtered to the data associated with your selection.
Store Locations: Select one or more of your active store locations. Note, any purchase or visit data will be filtered to the data associated with your selection.
Purchase, visit, and offer usage data is attributed to the local store time where the event took place. Whereas, any member profile data – such as their first association with your brand will be based in Coordinated Universal Time (UTC).
2. Download CSV Report
You can download the visible report as a comma-separated values (CSV) file to perform your own reporting or view the raw data for further analysis. Learn more about Download CSV Reports.
3. View Rewards & Offers Data Table
Earned: The number of a specific offer earned/issued within the time period.
Used: The number of a specific offer which was used before it expired.
Redemption Rate: The percentage of offers that were actually used. It is calculated by dividing the number of offers used by the total number of offers earned.
Members Converted: The number of members who used the specific offer. Note, a member can use the offer multiple times if they earned it more than once.