Multiply Points Offer

Use Multiply Points offers to accelerate your member’s points earned on purchases and their access to offers.

Examples

Here are some examples of how you can use Multiply Points offers to drive your business goals.

Earn 3x points happy hour
Drive traffic at specific times of the day and encourage members to spend more because they see a greater immediate return on their purchases.
Add any dessert to your purchase and get 2x points on your entire order
Encourage members to increase their spending by adding an additional item to their order.
Tiered points earn rate increases with higher spending
Recognize members who spend more with a higher earn rate, and motivate other members to strive for higher-tiers so they can enjoy better offers.

Things to Know

The basket subtotal is the sum of all qualifying items — this means tax, tip, and most other service charges will not be included.
Items that have been marked non-qualifying to earn points in the main program will also not qualify to earn bonus points.
Understanding how points work will help effectively design your points offers.
Use Multiply Points offer type with Date & Time, Purchase Items, Purchase Total, and Recurring campaign automations. For other automation types like Birthday, Next Visit, Visit Threshold, and Registration, you can achieve a similar effect by configuring a Recurring offer campaign with a custom target audience.
For Purchase Item and Purchase Total campaigns, members can claim their purchase anytime after it was made and qualify for the bonus points or offer, provided the purchase date falls within the valid campaign period. These campaigns base eligibility solely on the purchase window.
In contrast, other campaign types (e.g., Date & Time, Recurring, Registration) with a Multiply Points offer requires both the purchase window and offer validity at the time of redemption. Bonus points cannot be redeemed after the offer has expired, even if the purchase was made within the valid campaign period.

Create a Multiply Points Offer

Navigate to Campaigns / Create.
Choose your Automation and click Next Step.
Choose the Offer action.
Notes: some automation will automatically navigate you to the offer setup when no other action options are available.
Choose Multiply Points as your Offer Type.
Define your offer parameters.
See Offer Configuration Options for details on how to configure your offers.
Notes: the campaign builder will determine for you which fields are required and options for your offer type selection. Enter all required fields displayed.
Click Next Step.
Set your target audience.
Notes: the audience step is only relevant for Date & Time and Recurring automation types. All other automation types are triggered based on when the member meets the event criteria.
1. To target all members, leave the audience Segment OFF.
2. To target a specific audience, turn Segment ON. Select an existing audience or create a new audience within the builder.
Click Next Step.
Enter a unique Campaign Name for your internal reference.
Schedule your campaign Start Date and time.
(Optional) Schedule your campaign End Date and time. If this is not defined, you campaign will be ongoing with no end date.
Review your campaign details and click on Schedule to create your new campaign.

Free Item Offer Configurations

Below is a list of all the configurations available for a Free Item. See Offer Configuration Options for details on how to configure your offers.

Field	Type	Required	Description	Example / Notes
Offer Type	Dropdown	✅ Yes	Defines the type of offer being created.	Pre-selected as Multiply Points.
Multiply By	Numeric Input	✅ Yes	The multiplier factor applied to the points earned.	Example: `2` (to double points). The system subtracts 1 internally.
Available	Checkbox Group	✅ Yes	Determines if the offer is valid in-store, online, or both.	Supports dual environments.
Offer Name	Text Input	✅ Yes	Short internal name for the offer; must be concise.	Caution: longer names may not display in integrations.
Offer Description	Text Input	✅ Yes	A brief explanation of what the multiplier offer does.	Include any conditions or exclusions.
Earn Points On	Dropdown	✅ Yes	Defines what the multiplier is applied to: subtotal, each qualifying item, etc.	Options include: “On subtotal”, “On every qualifying item”, etc.
Qualifying Rule	Radio Button	✅ Yes	Applies the rule to either the Basket or specific Item(s).	Choose based on whether multiplier is triggered on items or total.
Qualifying Item Group	Dropdown	✅ if “Item”	Defines which items qualify the offer to be triggered.	Required when using Item as the qualifying rule.
Reward Item Group	Dropdown	✅ if shown	Defines which items are rewarded (shown only when applicable).	Typically shown if "Earn Points On" is per item.
Single or Multiple Use	Radio Button	✅ Yes	Choose whether members can use the offer once or multiple times.	Determines whether offer is repeatable in one transaction.
Maximum Point Earn Per Purchase	Integer Input	Optional	Caps the number of points a member can earn per qualifying purchase.	Example: Limit multiplier to a max of 500 points per visit.
Minimum Purchase Value	Currency Input	Optional	The order must meet this value before points are multiplied.	Example: $10 minimum to qualify for double points.
Day-part Limits	Time Range Selector	Optional	Restricts offer usage by time of day and day of week.	Example: `12:00 PM to 11:59 PM daily`.
Expiration	Dropdown	Optional	Controls how and when the offer expires.	See detailed options below ⬇
→ No expiration	Option	—	The offer will remain active indefinitely.	Not recommended for unlimited-use multipliers.
→ Expires on fixed date	Option + Date Picker	✅ if chosen	Sets a specific calendar date, time, and timezone when the offer expires.	Example: Expires on 12/31/2025 at 12:00 PM America/Los_Angeles.
→ Expires after earned	Option + Duration	✅ if chosen	Sets expiration based on the number of UTC days or hours after the offer is earned.	Example: Expires 7 days after earning.
→ Expires after first presented	Option + Duration	✅ if chosen	Sets expiration based on the number of UTC days after the offer is shown to the member.	Example: Expires 3 days after being shown.
Registered Member Use Only	Toggle	Optional	Restricts the offer to registered loyalty program members only.	ON = members only.
Participating Locations	Store Picker / CSV	✅ Yes	Select stores or upload list for offer availability.	Max 250 stores or all stores.

Advanced Settings

Setting

Type

Default

Description

Help Link

Exclude Modifiers in Discount

Toggle

Off - If Selection is Earn Points “On Subtotal”

ON - For other Earn Points Settings

Excludes item modifiers from the discount calculation entirely.

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Apply Offer to Lowest Value Item

Toggle

Off - If Selection is Earn Points “On Subtotal”

ON - For other Earn Points Settings

Applies the discount to the lowest-priced eligible reward item in the group.

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