Campaign Types (Automations)
Campaign Automations (also called “campaign types” or “automations”) in Spendgo are prebuilt rule-based workflows that determine how and when actions are triggered for loyalty members.
Each automation monitors specific customer behaviors or events—like purchases, visits, birthdays, or time-based triggers—and executes targeted actions such as (not all Campaign types support all actions):
Awarding points
Redeeming points for rewards
Sending offers
Triggering emails or SMS messages
Displaying prompts in-store on a POS
These automations allow brands to create personalized, timely, and scalable loyalty experiences that drive repeat visits, higher spend, and deeper engagement.
Date & Time Campaign
What it does: Triggers based on specific calendar dates and/or times (e.g., holidays, flash sales).
Why use it: Perfect for bulk issued promotions, such as Black Friday deals or seasonal offers.
Recurring Campaign
What it does: Runs on a regular schedule (e.g., daily, weekly, monthly).
Why use it: Ideal for weekly specials or ongoing loyalty perks like “Monday Double Points” or for reengaging lapsing Members.
Next Visit Campaign
What it does: Applies an offer that gets triggered on the customer’s next visit.
Why use it: Great for general offers that don't require segmentation.
Purchase Items Campaign
What it does: Triggers when specific item(s) are purchased (by PLU or Item Name).
Why use it: Drives sales of targeted products or categories when targeting Members is not required (e.g., buy a new sandwich, get a free drink on your next purchase).
Purchase Total Campaign
What it does: Triggers when a member make a transaction.
Why use it: To accelerate Base Point Earning for a limited time or ongoing basis.
Registration Campaign
What it does: Triggers when a member registers online for the loyalty program.
Why use it: A great way to welcome new members with points or offers.
Visit Threshold Campaign
What it does: Activates after a customer reaches a certain number of visits.
Why use it: Rewards lifetime loyalty milestones (e.g., after 10 visits, earn a free item).
Birthday Campaign
What it does: Sends an offer around the customer’s birthday.
Why use it: Creates personalized engagement and makes members feel valued — high open & redemption rates.
Point Threshold Campaign
What it does: Triggers when a customer reaches a set point balance.
Why use it: Encourages redemption activity or unlocks new tiers/rewards (e.g., reach 500 points, get VIP status).
Direct Trigger Campaign
What it does: Fires in real-time from an external system or API call.
Why use it: Used for creating support offers, testing offer rules, and building custom workflows, e.g., rewarding for app check-ins, surveys, or partner integrations.